Cyndi Loza

a woman wearing glasses and smiling at the camera

Cyndi Loza

Senior Editor

Author Profile

Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the merchandising and marketing activities of retailers, including Target, Kroger and Dollar General. She also serves as the in-house retail media analyst, reporting on the growth of retailer media networks and related partners, and their impact on the commerce marketing landscape. Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/29/2022
Beer, First Aid Among Summer Category Winners
Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities.

Cyndi Loza
11/6/2022
J&J Touts Holiday Incentive at Kroger
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

Cyndi Loza
10/27/2022
7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.

Cyndi Loza
10/10/2022
Unilever Runs Digital Summer Program at Target

Cyndi Loza
10/4/2022
Retail Media: The Omnichannel Landscape

Cyndi Loza
10/3/2022
Welly Enters OTC, Supplement Category
Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

Cyndi Loza
9/26/2022
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Cyndi Loza
9/19/2022
Walmart Gets Exclusive Hair 'Edit'

Cyndi Loza
8/1/2022
Member Spotlight (July-August 2022)
A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Cyndi Loza
6/20/2022
Member Spotlight (May-June 2022)

Cyndi Loza