7-Eleven is expanding its 7-Select private label to include Hispanic packaged bakery items after a successful test in Texas and Mexico.Participating 7-Eleven convenience stores will offer three traditional Mexican sweet bread products, including:Panquecitos: Golden, soft and sweet vanilla mini loaf cakesRoles de Canela: Cinnamon rolls with raisinsPanque con Nuez: Sliced pound cake with chopped pecansFor a limited time, the Panquecitos and Roles de Canela — which come in two servings each — are available for two for $3. Their regular suggested retail price (SRP) is $1.69 each. The larger Panque con Nuez — which comes in four servings — has a SRP of $2.59.According to the convenience operator, the U.S. is home to nearly 58 million Hispanics, representing 18 percent of the country’s population with significant spending power. Hispanics are a dominant 7-Eleven demographic and a majority fall in the retailer's sweet spot: millennial-aged and younger."Like the U.S., Hispanics make up a significant and important part of 7-Eleven's clientele," said Jack Stout, 7-Eleven senior vice president over private brands. "More than half live in the three states where 7-Eleven has a very strong and growing store presence — California, Florida and Texas. 7-Eleven tries to ensure that we offer products that our customers want to see on our shelves, conveniently and priced competitively."The extensive testing in Mexico was conducted for flavor, texture, aroma and appearance. The goal was to meet or exceed consumers' expectations, 7-Eleven reported."As an organization, we continuously look for innovative ways to bring products to market that reflect the ethnic diversity that mirrors the communities in which we operate," Stout added.“Quality and value are always part of the equation. We want to offer products our customers may already be looking for in a grocery store, but conveniently and with better value while they fill up with gas or grab coffee.”7-Eleven offers several products that cater specifically to its Hispanic customer base, including: hot food options like empanadas or papusas, as well as fresh food options 7-Select dip packs with chips and salas; and beverages options like Horchata and single-origin coffee sourced from Mexico, as well as Hispanic candy.Based in Irving, 7-Eleven operates, franchises and/or licenses more than 65,000 stores in 18 countries, including 11,600 in North America.
