WeslockNational Sell Strips Hang Anywhere in Stores

WeslockNational hopes to lock out the competition and increase sales with merchandising sell strips that display products on pre-loaded plastic strips that can be hung anywhere in the store to help retailers cross-merchandise. The strips hold six units of lock-sets or other merchandise and hang from ceilings or bars with "S" hooks, which are attached to 4-inch-square header cards highlighting the featured products."Alarm Alert" informs shoppers about a strip of WeslockNational's Nalcor burglar alarms in see-through plastic packages. They graphically show the wireless, battery-operated unit mounted to a door and demonstrate how it sounds when tripped by an intruder. To encourage do-it-yourselfers, easy installation is promised through enclosed instructions, which call for a screwdriver as the only tool required. Installation kits that allow home owners to install door locks and deadbolts using the enclosed drill bit and two-hole saws are similarly packaged and displayed on sell strips under a "Fit Kit" header. As with the alarms, the kits are part of the company's attempt to encourage cross-merchandising and impulse sales."It's for those retailers who talk about cross-merchandising but do nothing about it because of lack of space and labor involved," says marketing director James Gleason, who explains that sell strips allow retailers to "create multiple sales."For example, alarm systems are generally found in security departments but they can just as easily be located near door displays. Although locks are generally seen in hardware departments, through cross-merchandising they can be placed in numerous departments, including paint and wallpaper, where do-it-your-selfers may be stimulated to replace a door lock.Other WeslockNational products being merchandised on sell strips, which are 18 inches in length, include entry locks, dead-bolts and window alarms. The packages overlap and are linked together on the strips with interlocking die-cut plastic hooks that allow customers to detach them as easily as pegged merchandise."It's a good program for us because footage at retail is tough to get and this addresses the nooks and crannies of the store," says Gleason. "They give retailers a lot of flexibility without committing lots of space."Although the sell strips are still in the test stage at selected outlets, some retailers have seen 60 percent increases over pegboard merchandising of the products, adds Gleason.

P2PI MEMBERS

JOIN P2PI

You May Also Like

Member Perspective: Unlocking In-Store Retail Media

Serenity Kids Takes Data-Driven Approach with Instacart