Top Retail Media Stories From August 2025
Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations, news and research in August. Some of P2PI’s notable headlines included:
- Costco Invests in Retail Media Business: A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud.
- Shell to Shut Down Volta's EV Charging, Media Network: Volta Media and its network of charging stations will be dismantled by the end of the year.
- Ace Hardware Debuts RedVest Media as Elevate3 Format Gains Momentum: The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.
- CTV Adds Lift to Walmart Connect’s Retail Media Momentum: In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.
- WATCH: How Gallo Is Connecting Retail Media to the Physical Shelf: Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.
- Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution: CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. (Special report.)
Advertisement - article continues below
Advertisement
- Best Buy Relaunches U.S. Marketplace: The rollout is expected to drive traffic and new opportunities for Best Buy Ads.
- Home Depot Courts Non-Endemic Advertisers in New Deal: Partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.
- Instacart Expands Alcohol Retail Reach With Bottlecapps Partnership: Carrot Ads will power new retail media opportunities for 1,300+ alcohol retailers.
- Gopuff Adds Personalized Post-Purchase Offers: Gopuff surfaces targeted offers in real time after checkout through a new partnership.
- Gopuff Rolls Out Insight Cloud for Unified Brand Analytics: Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.
