Global Perspectives: Tapping into Wine to Sell Beer Unified Grocers Unites Hispanics for CPGs Event-based, digitally charged strategy accesses 'shopper' dollars Getting Personal via Social Media Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond The Urban Path to Purchase Glossary Global Perspectives: Coke Brings Home the Message Experiential Marketing: Can It Be Localized, Personalized and Scaled Up Affordably? Big Challenges to Big Data's Promise: Part 2 Mobile Marketing: Strategies for Personalizing the User Experience Expo Preview: 'Small Budget' Excellence Digital Shopper Marketing's Offline Impact Four executives share their thoughts on the measurement and offline impact of digital shopper marketing First Previous 23 24 25 26 27 Next Last
