Unilever Repositions Its Mayo Brand Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment Shopper Marketing Case Studies: Quaker Revamps the Hot Cereal Category Hall of Fame Profile: Mark Scott An Update on Collaborative Shopper Marketing Kantar: Digital Coupon Events Up 60% in 2010 Economy of Scale Execution No Longer Just 'Send It and Hope' Money spent at the front end on research is being matched at the back end on compliance checks PepsiCo Scores with Gas Pump Promos Who's Who in Shopper Insights 2010 Jimmy Dean Targets Busy Moms with Breakfast Line Shopper Marketing Side Effects Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results Booz/GMA report finds budgets rising, effective tactics emerging First Previous 26 27 28 29 30 Next Last