Behavioral Science In-Store: Neuro Findings Endcaps and floorstands are driving shoppers to product categories in-aisle Solution Provider News: August 2012 Best Practices in Shopper Marketing Measurement, Part 5: Measuring Retail Collaboration Fisher Promotes Baseball 'Freshness' in Chicago Through partnership with Supervalu chain, nut brand stages cause-based promotion POPAI Releases 2012 Shopper Study "In-store decision rate" pegged at 76% The Best Laid Unplans Best Practices in Shopper Marketing Measurement, Part 4: Integrating Metrics Walmart, Kingsford Beef Up Sampling Effort Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store First Previous 26 27 28 29 30 Next Last