Sales From Displays: Cold/Allergy/Sinus Liquids & Powders Sales Off Displays: Suntan Products Sales off Displays: The Top 40 Categories The Sounds of Sales: In-Store Radio Perception & REALITY: How effective is P-O-P at attracting consumer attention? CHART 1: Cola Sales -- Different Stores/Same Promotion/Different Response Sales From Displays: Paper Towels and Cola P-O-P Location Can Outsell Price Cut, Daily Data Show ACV & Promotion Volume Does not Equal Promotion Success First Previous 25 26 27 28 29 Next Last