Sales Lift & Effectiveness

Physical and virtual shopping labs (i.e., Innovation Centers) are giving manufacturers the ability to gain better insights

Insights from video-based store traffic study affect category management and sales

Contest positions oatmeal as nourishment and healthy option for active kids

Acosta Marketing Group-led cause campaign raises funds for Wounded Warrior Project

Hannah, Osborne & Co. build in-house shopper marketing capability in quick time