Sales From Displays: Cold & Sinus Tablets/Cough Drops Sales Off Displays: The Top 40 The Sounds of Sales: In-Store Radio Perception & REALITY: How effective is P-O-P at attracting consumer attention? Sales From Displays: Paper Towels and Cola P-O-P Location Can Outsell Price Cut, Daily Data Show CHART 1: Cola Sales -- Different Stores/Same Promotion/Different Response Volume Does not Equal Promotion Success Snacks Rely on P-O-P ACV & Promotion First Previous 25 26 27 28 29 Next Last