POPAI Releases 2012 Shopper Study "In-store decision rate" pegged at 76% The Best Laid Unplans Best Practices in Shopper Marketing Measurement, Part 4: Integrating Metrics Walmart, Kingsford Beef Up Sampling Effort Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store Best Practices in Shopper Marketing Measurement, Part 2: Measuring Shopper Behavior 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store Rose-Colored Glasses? Purchase Influences in Club Stores Best Practices in Shopper Marketing Measurement, Part 1: Rationalizing the Investment Messy Menageries First Previous 22 23 24 25 26 Next Last