Chart #10: ROI of Equity Tactics vs. Price Tactics Chart #7: ROI of Pre-store vs. In-store Tactics Chart #4: Effect of Relevance on ROI Chart #11: Lift vs. Cost Efficiency Index Chart #8: ROI of Shopper Marketing vs. Trade Events Chart #5: ROI Variation by Retailer Chart #2: ROI Index, Full Path to Purchase You've Tested, Now What? While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back? Summit Preview: 'Solution Sharing' Benefits PepsiCo, Bi-Lo/Winn-Dixie Executives to share details of successful beverage merchandising program during panel discussion NCH 2013 Coupon Trends First Previous 22 23 24 25 26 Next Last
