EmSense in Limbo Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers Nielsen Acquires Analytics Firm Understand Your Brand's Core Identifiers Color, shapes, symbols and words, in that sequence, are what drive purchase intent Case Study: Pyrex 'Giada' Promotion 'The Checkout' on Cause Marketing The Hub: The Shopper's Trophy Brands that create cravings are the shopperβs best reward The Hub: Shelf Assurance Johnson & Johnson makes shopping better for moms. The Hub: Ready at Retail Shopper marketing has jelled as a brand-building discipline. Study: Facebook is a Friend for Retailers Ahold Uses Online Ads to Increase In-Store Sales Nielsen Acquires NeuroFocus First Previous 24 25 26 27 28 Next Last