A Pocketable Research Tool Smartphones offer a sleek new platform for in-store surveys What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store Hershey Rebuilds Around Insights Hershey drives demand with its 'Insights Driven Performance' model The Hub 'Top 20' Shopper Marketing Rankings for 2012 The Hub presents results from its annual poll looking for shopper marketing excellence among brand marketers and agencies. SymphonyIRI's 2011 'New Product Pacesetters' Hall of Fame Profile: Tracey Doucette Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands 'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store First Previous 91 92 93 94 95 Next Last