Crystal Light Revamps Packaging Brand reduces containers to be eco-friendly and meet women's needs Nielsen, Catalina Join Forces New company merges Nielsen TV, Internet, household panels with Catalina's data on more than 50 million shoppers 'The Hub': Shopping Optimized Putting the shopper at the center of retail assortment decisions. 'The Hub:' Digital Shopper Marketing Research reveals the digital tools that work best for shoppers. Progress Report from the Retail Commission on Shopper Marketing Booz & Co. Releases Consumer Spending Study Designing for Retail Realities IRI 'Times & Trends': Price, Promotion & Merchandising Study Surveys Recession-Driven Behavior Shoppers want value and convenience; unclear how this will change in the future What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase IRI, comScore Measure Online Ad Impact First Previous 94 95 96 97 98 Next Last