Developing Copy Tests that Estimate Brand Usage Shoppers' Awareness of P-O-P Advertising Strategies to Increase Usage Frequency Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. How Shoppers Feel About Displays Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness P-O-P Research Unveiled at Marketplace '94 Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers First Previous 90 91 92 Next Last
