Consumer Attitudes & Behavior

How 'right' not 'big' data can benefit brands, retailers and shoppers

'Futurescope' study shows how shopper marketing is evolving

PepsiCo brands leverage the launch of new console with national program and retail overlays

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

Knowing what to ask of and expect from third-party providers is key