You've Tested, Now What? While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back? Uncovering Shopper Insights with the Resources You Have Knowing what to ask of and expect from third-party providers is key Summit Preview: 'Solution Sharing' Benefits PepsiCo, Bi-Lo/Winn-Dixie Executives to share details of successful beverage merchandising program during panel discussion The Impact of 'Right Data' How 'right' not 'big' data can benefit brands, retailers and shoppers The Evolution of Shopper Marketing Organizations 'Futurescope' study shows how shopper marketing is evolving Mountain Dew, Doritos Play with Xbox PepsiCo brands leverage the launch of new console with national program and retail overlays NCH 2013 Coupon Trends Effectiveness of In-Store Promotion Tactics Coupon Redemption Change in 2013, by Channel Frequency of Smartphone Use While Shopping First Previous 93 94 95 96 97 Next Last