Usefulness of Digital Tools Mobile Use While Pre-Planning a Shopping Trip Overcoming the Barriers to Mobile Use in Stores, Part 1 Change Behavior or Wait for Change? Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. Research: NRF's Back-to-School 2014 Survey Sales to approach $75 billion in second-largest spending season of the year Planned Shopping Periods for 2014 Back to School Season Total 2013-2014 Holiday/Seasonal Spending Smartphone Use During 2014 Back to School Shopping Planned Back-to-School/College Spending for 2014 Channels Shopped During 2014 Back to School Season First Previous 25 26 27 28 29 Next Last