Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.
P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
