Consumer Electronics Purchase Journey Triggers and Stages Shopper Perceptions of Consumer Electronics Merchandising, By Retailer Dell Segmentation of Shopper Needs Steps Along the Purchase Journey by Ethnic Groups Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. Actions Taken While Shopping Retailer Websites Items Shopped on Retailer Websites Percent Visiting Stores After Shopping Online Reasons for Visiting Retailer Websites First Previous 24 25 26 27 28 Next Last