Overcoming the Barriers to Mobile Use in Stores, Part 1 Change Behavior or Wait for Change? Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. Research: NRF's Back-to-School 2014 Survey Sales to approach $75 billion in second-largest spending season of the year Channels Shopped During 2014 Back to School Season Planned Shopping Periods for 2014 Back to School Season Total 2013-2014 Holiday/Seasonal Spending Smartphone Use During 2014 Back to School Shopping Planned Back-to-School/College Spending for 2014 Shopping Trip Behaviors Following Online Local Searches Understanding Consumers' Local Search Behavior First Previous 27 28 29 30 31 Next Last