Consumer Attitudes & Behavior

How Effective Are Super Bowl Ads?

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
How CPG Marketers Are Battling Inflation

To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.
The New Consumer (January-February 2023)

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.
Member Spotlight (January-February 2023)

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
Brand Watch: Molson Coors Celebrates with Drizly

The BevAlc company’s Topo Chico hard seltzer finds an audience online.
All About Shopper Measurement

Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
Path to Purchase Trends 2023: Challenges and Opportunities

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
Trends 2023: Retailer Media Networks Ratings and Challenges

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."
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Retail Media Unplugged, Episode 1

P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.
Connected Retail: What Consumers Expect in 2023

CI&T's annual report explores consumers’ evolving attitudes and expectations for omnichannel shopping and offers a “2023 Retailers to Watch” list as well as recommendations for delivering an ideal connected retail experience.

How Effective Are Super Bowl Ads?

How CPG Marketers Are Battling Inflation

The New Consumer (January-February 2023)

Member Spotlight (January-February 2023)

Brand Watch: Molson Coors Celebrates with Drizly

All About Shopper Measurement

Path to Purchase Trends 2023: Challenges and Opportunities

Trends 2023: Retailer Media Networks Ratings and Challenges

Retail Media Unplugged, Episode 1

Connected Retail: What Consumers Expect in 2023

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