Biggest Challenges Using Big Data in Marketing IRI Shopper Sentiment Index, 2011-2013 From Big Data Promise to Shopper Marketing Success: Part 1 At Home with the Path to Purchase Online vs. Offline Purchases, by Category U.S. Omnichannel Shopping Behavior by Product Category Top Etailers Study: Omnichannel Shopping Rises in Unexpected Categories Executive opines that occasional behavior will increase over time Back to School Checkout Study Shopping trends, time lines, and shopper engagement during the annual back-to-school season. Channels Planned to Shop for Back to School First Previous 28 29 30 31 32 Next Last