Consumer Attitudes & Behavior

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.

Purex 3-in-1 laundry sheets underwent five years of research

Research, including virtual shopping, helped inform the new look

L&P develops one-stop display; in-house group speeds process

Seven “simple” questions clear the path to innovation and growth.

Growth at retail demands a more holistic view of shopper marketing.

An emotional connection at retail pulls shoppers and creates loyalty.

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