The "Green" Scene Miller Zell and the National Research Network examine the impact of sustainable products on purchase decisions and other shopping behavior. At Least the Price is Right Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens Emotion-Sensing Software Could Aid Market Research Play N Trade Stores Adapt to Today's Social Gamers Column: Measurement Matters. . . The Mass Merchandiser Shopping Experience Shopper Marketing: People and Products Research Report: In-Store Sampling Sampling Sees Lift 20 Weeks Out Nestle Pure Life's 'Vive Sanamente' Campaign A case study from the Promotion Marketing Association's 2009 Reggie Awards First Previous 100 101 102 103 104 Next Last