Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed CPGs Get Better at Organizing Around Shopper Marketing Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations Home Depot Helps Build 'Green' Homes Ace Flaunts its J.D. Power Status Hispanic Shoppers: Growing & Passionate Latino marketing experts encourage connecting with the demo's passion points, like family, to reach them at retail Brands Unite Under Campbell Soup Education Platform 3-D Virtual Testing Evolves Mobeam Puts Loyalty Cards on One Device Loyalty firm Colloquy champions key's convenience, but mobile phones may be better for retailers Search and Email Dominate Retailers' Digital Efforts Mobile still seen as experimental First Previous 104 105 106 107 108 Next Last