Consumer Attitudes & Behavior

Shopper marketing isn't about the shopper. It's about the retailer.

How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark?

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy

Promote value now while planning for the recovery

Dr Pepper moves from brand centric to shopper centric

Strategy lands category advisor seats at Walgreens, Kroger and Wegman's

Store simulations are driving changes at retail

Survey uncovers gaps, opportunities in retailer/manufacturer collaboration

Consumers call for health, Dr Pepper responds in-store

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