Are the Products Recommended to You on Content/Lifestyle Websites or Blogs Relevant to You? What Has Prevented You from Purchasing Products Through Links on Content/Lifestyle Websites or Blogs? Are the Products Recommended to You on Social Platforms Relevant to You? What Makes You Want to Complete the Purchase in That Moment? How Often Do You Purchase Products in the Moment When You Come Across Them When Browsing or on Social Media? What Makes You Click on that Link or Ad? How Often Do You Click on a Product Link or Ad While Browsing Online or on Social Media? How Often Do You Look for Purchase Inspiration on These Digital Platforms? Why Are You Interested/Not Interested in Purchasing a Grocery Item Directly Through an Online Recipe? Impact of Seeing an Ad for an Ingredient Within an Online Recipe First Previous 9 10 11 12 13 Next Last