Consumer Attitudes & Behavior

How Shoppers Approach Halloween

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.
Social Media Advertising Insights Ahead of Black Friday, Cyber Monday

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.
Retail Media: The Untapped Powerhouse of Brand Building

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.
Holiday Prep Starts Early, Survey Confirms

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.
Target Lowers Prices for the Holidays

The retailer is offering lower prices than last year, reducing prices on more than 2,000 items across private label and national brands, including everyday essentials and holiday gifts.
"Jimmy Dean/Walmart Shine Your Way"

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.
Examining Holiday Shopper Trends from 2021 to 2023

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.
Survey Finds UK Consumers Divided on Third-Party Cookies

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.
Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.
Report: Personalized Experiences Are Boosting Consumer Engagement

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

How Shoppers Approach Halloween

Social Media Advertising Insights Ahead of Black Friday, Cyber Monday

Retail Media: The Untapped Powerhouse of Brand Building

Holiday Prep Starts Early, Survey Confirms

Target Lowers Prices for the Holidays

"Jimmy Dean/Walmart Shine Your Way"

Examining Holiday Shopper Trends from 2021 to 2023

Survey Finds UK Consumers Divided on Third-Party Cookies

Kroger, Threefold Talk Long-Term Retail Media Strategies for Brands

Report: Personalized Experiences Are Boosting Consumer Engagement

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