The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports.
InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.
An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.
While online transactions in the U.S. saw only a 2% year-over-year increase on Black Friday, Cyber Monday showed a significantly stronger performance in the first 12 hours of the sales event, according to data from Criteo.