Rethinking Commerce Media: From Fragmented Discovery to Connected Growth

Learn how how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

4/10/2026

P2PI Pacvue Webinar: Rethinking Commerce Media: From Fragmented Discovery to Connected Growth

Consumer journeys are no longer linear or confined to a single platform. Discovery is fragmenting across social, search, retail media and AI-driven experiences, while purchases often happen somewhere entirely different. Yet most brands still plan, measure and optimize within channel-specific silos, creating a growing disconnect between how consumers shop and how performance is evaluated. The result is a kind of silo tax, where disconnected teams and measurement cause brands to misread performance, undervalue key channels and miss how platforms drive results together.

In this session, we’ll break down how leading brands are adapting to this shift, and what’s required for a more connected approach.

You’ll learn:

Where traditional measurement falls short and how to identify the signals you’re likely missing.
How to uncover incrementality and cross-channel impact that isn’t visible in platform reporting.
What practical changes brands are making to align teams, creative and investment around a unified view of performance.

Join us and walk away with a clearer perspective on how to evaluate performance across channels, and where to focus as you work toward a more connected approach.