TV's Role in Commerce Marketing Is Changing With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows. IAB Releases Commerce Media Guidelines Focused on Performance, Standardization The guide comes as the industry increasingly shifts toward AI and operational efficiency. Sponsored Rethinking Commerce Media: From Fragmented Discovery to Connected Growth Learn how how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach. Criteo Teams With OpenAI Advertising Pilot in ChatGPT The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot. P2PI Accepting Speaker Submissions for Retail Media Summit The June event returns to downtown Chicago, with speakers and deep-dive insights from top CPG brands and retailers. The Canada Omnichannel Landscape P2PI's Canada Omnichannel Landscape highlights various retailer media networks in the Canadian marketplace and key partners. The U.S. Omnichannel Landscape P2PI's Omnichannel Landscape highlights various retailer media networks in the marketplace and key partners. 5 Ways Retail Media Will Evolve in 2025 Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford. Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns. Sponsored Contextual Commerce Media Matters Now More Than Ever Why Contextual Commerce Media is Crucial for CPG Success 1 2 Next Last
