Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.
Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.
P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.