What Surveillance Pricing Gets Wrong — And How Loyalty Marketing Can Do Better Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines. The Cost of Seeing Shoppers Without Serving Them Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain. How Digital Printing Can Help Brands Connect With Today's Shoppers Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement. Why Licensing Can Be Lucrative for Brands Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere. 2026 Promotional Trends at Target Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant. Why Shopper Data Is the Only Advantage That Can't Be Undercut Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale. How CPGs Embraced Licensing Partnerships — and Won Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere. What It Takes to Claim the $40 Billion Alcohol Opportunity Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally. When Your Best Customers Get Bored: The Midlife Crisis of Mature Loyalty Programs Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it. Beyond AI: The Smartest Brands Are Betting on the Aisle Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success. 1 2 3 4 5 Next Last
