Member Perspective

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

Here are some seamless and impactful strategies for in-store event marketing.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

Brands should consider a few factors at play to stay ahead of rapid change, writes Diaz Nesamoney of Jivox.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.