Member Perspective

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

The most effective application of AI isn't about replacement — it's about amplification, writes Placements.io's Evan Bowen.

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

Here are four key ways to help your business navigate changes in food assistance.

Brands should explore third-party solutions to reach the millions of shoppers that rely on food assistance.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Here are ways for brands to stay relevant before, during and after major occasions.