Member Perspective

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.

AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.