The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.
We recently spoke with Procter & Gamble's John Layman and Tracey Long about the company’s licensing partnership with PureCycle Technologies to deploy purified recycled polypropylene.
From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.
Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.