Drizly Introduces Retailer Media Network

Drizly, a BevAlc e-commerce marketplace and delivery service owned by Uber, has launched Drizly Ads, a suite of advertising solutions that enables brand partners to reach high-intent BevAlc shoppers along their path to purchase.

With Drizly Ads, advertising partners can run full-funnel advertising, from campaigns aimed at generating awareness and consideration to driving purchases. The retailer media network’s ad solutions include search and display advertising directly on Drizly's website and mobile app (e.g., inbox notifications and homepage takeovers), as well as offsite media including email, social and other publisher channels. 

Drizly’s search and display offerings include:

• High-profile placements on Drizly’s top-performing category and gifting shelves,
• Sponsored product and search listings,
• Access to campaign budgets, placement and performance through Drizly’s self-serve programmatic ad server powered by CitrusAd.

Drizly Ads also offers suite of digital and out-of-home marketing tactics. Partners can monitor changes to their e-commerce market share using the company’s proprietary and closed-loop measurement platform.

"We know our partners are shifting to an omnichannel approach in how they market their brands to consumers, and Drizly Ads will play an important role in their overall campaign strategy,” said Amit Patel, senior vice president of Drizly Ads and partnerships, in a news release. “With Drizly Ads, brands of all sizes can advertise directly to one of the largest audiences of high-intent alcohol shoppers in North America."

Drizly's marketplace spans nearly 5,000 retailers across 35 states in North America. Campari, Diageo, Moet Hennessy, Molson Coors, Pernod Ricard, Anheuser-Busch, Bacardi and Constellation Brands are among the brands working with Drizly’s advertising business.

Drizly Ads will now scale to provide an even larger set of partners with full-funnel ad capabilities through the expansion and support of Drizly's programmatic advertising platform, per the release.

"Through our long-standing partnership with Drizly we have innovated together to find ways to drive brand affinity, unlock new customers and generate visibility for our iconic portfolio," said Moet Hennessy's Emma de Szoeke, SVP, consumer insights, analytics & business growth, in the release. "Drizly is one of the few partners where we have been able to bring a holistic campaign strategy to life with rich storytelling through advertising on their marketplace."