Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.
The companies will explore sustainable and cost-efficient smart packaging solutions made from recyclable paper to reduce waste and enhance supply chain efficiency.
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.
The tech startup has introduced an AI-powered “Hologram Concierge" that brings regular packaging to life while providing consumers with detailed information about a product or brand via smartphone.