Supermarket/Grocery

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Albertsons Media Collective’s Michelle Weiskittel discusses the importance of matching campaign objectives to the right strategies, channels and KPIs.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station.

Havas Media Network will scale and support media strategy, planning and activation for four of the retail giant’s five U.S. banners.

The U.K. grocer will leverage NCR Voyix cloud technology and roll out next-gen self-checkout systems that deliver personalized promotions and speed up the customer journey.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.