In-Store Experience

More than 230 locations are now able to update product prices and data automatically and in real time.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

The first two Netflix Houses will open in 2025 at malls in King of Prussia, Pennsylvania, and Dallas.

Loblaw's latest compact supermarket debuts in Toronto's Liberty Village neighborhood.

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.

When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global.