In-Store Experience

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

VP of marketing Andy Comer details a value-driven reset spanning store formats, digital strategy and community connection.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.