In-Store Experience

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

A limited-edition launch sends candy lovers to stores through a global activation.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

Bocci will advance innovation across in-store analytics, with a focus on the metrics that matter.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast.

Flashfood is rolling out to locations in Virginia, West Virginia, Ohio and Kentucky.

First-ever wholesale partnership gives shoppers a new way to experience the iconic toy brand.