In-Store Experience

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

An expanded partnership with Grocery TV adds digital screens to 31 stores across the Northeast.

'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

Here are some highlights observed in physical stores throughout the year, from Great Northern Instore's Dan Sabanosh.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The Fort Worth, Texas, location is the second new Marketplace-format store that Kroger opened in 2025.

The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology.

New RFID technology enables Walmart to digitally track freshness in meat, deli and bakery departments.