In-Store Experience

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Volta Media and its network of charging stations will be dismantled by the end of the year.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape.

The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

The Minnesota-based grocer is entering the retail media arena through a partnership with Digits Agency.