In-Store Experience

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.

What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas.

The tech company’s services, including same-day delivery and AI-powered Caper Carts, will roll out to an additional 2,300 AWG member stores.

A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.

IAB's Jeffrey Bustos explores how retailers are crafting a seamless omnichannel experience by merging in-store planogram precision with digital insights and versatility.