In-Store Experience

The Path to Purchase Institute recently fielded its fifth annual survey on the evolution of the in-store shopping experience in partnership with Great Northern Instore. Download the full report.

The deal is expected to enhance marketing, store concepts and omnichannel experiences.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

In-store signage supports the “New York State of Wine” campaign and encourages shoppers to join the effort.

The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.