As part of WHP Global's plan to resurrect Toys R Us in the U.S. and expand its physical footprint across the globe, this store will open in November and launch interactive experiences and vendor product demos in 2024.
The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships.
To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays.