In-Store Experience

Discover how major CPG companies like Bimbo Bakeries, Bob Evans and retailers like Ulta Beauty and Harris Teeter are strengthening shopper connections and driving conversions.

The Canadian grocer's strategy highlights the joy of shopping its stores.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Learn about the retailer's latest initiative, selected brand partners and enhanced store experience.

Here are some seamless and impactful strategies for in-store event marketing.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation.