How Hershey 'Shaqified' 7-Eleven's Slurpee Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor. Shell to Shut Down Volta's EV Charging, Media Network Volta Media and its network of charging stations will be dismantled by the end of the year. 2025 Outlook: Emerging Retail Formats & Shopper Trends Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year. P-O-P Spotlight: Back-to-School Hits the Aisles Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. Workshops to Tackle In-Store Reinvention, Marketing Certainty at P2PI LIVE The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape. Ikea, Best Buy Partner on In-Store Planning Experience The retailers blend appliances and furnishings in pilot shop-in-shops across Florida and Texas. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Midwest Grocer Coborn's to Launch Retail Media Network The Minnesota-based grocer is entering the retail media arena through a partnership with Digits Agency. Scheels to Open Experiential Store in 2028 The 250,000-square-foot location merges product assortment with interactive attractions and services. Target's Roundel Eyes Growth With New Tools, Precision Strategy The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations. First Previous 10 11 12 13 14 Next Last
