In-Store Activation

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

General Mills' pet brand partnered with the mass merchant to raise money from April 1 to May 25 for Best Friends Animal Society.

The James Beard Award-winning pitmaster partnered with Target in June to launch a line of 12 South Carolina-inspired SKUs under the retailer’s Good & Gather private label.

Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

7-Eleven and Speedway unite more than a dozen brands for an instant-win game that runs through Jan. 6, 2026.