In-Store Activation

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

November event will address omnichannel challenges, AI implementation, and the future of in-store merchandising.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.

Join leaders from Danone, Roundel, and Chomps to discover how imaginative storytelling, bold creative activations, and emerging tech can captivate consumers in today's demanding market.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.