In-Store Activation

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration.

Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.