Skip to main content

Shopper Marketing

  • IAB Produces In-Store Retail Media Report

    Gathering feedback and insights from various retailer, CPG brand and marketing executives, the IAB released a white paper exploring the future and role of retail media in stores ahead of a panel discussion on the topic at NRF.
    IAB White Paper
  • Tonies Brings Its Audioboxes to Walmart

    Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.
    Tonies Walmart 'Perfect Gift' Facebook Update
  • P2PI 2024 Trends Report: RMN Ratings & Insights

    From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.
    RMN Rating Trends Report
  • 2024 Shopper Marketing Guide to Offline Marketing

    Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.
    Recess Teaser Image
  • Shopper Experience Index Report

    As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.
    Bazaarvoice Teaser Image
  • Serenity Kids Takes Data-Driven Approach with Instacart

    Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.
    serenity kids instacart
  • Dove Brings Holiday Treats to Walmart

    Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.
    Dove Endcap
  • Love Wellness Women’s Health Brand Arrives at Walmart

    Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
    Love wellness poster
  • InMarket's 2024 Digital Marketing Playbook

    Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!
    InMarket's 2024 Digital Marketing Playbook
  • Shopper Perceptions of Retail Media Across the Pond

    The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
    UK Research Study Chart
This ad will auto-close in 10 seconds