Shopper Marketing

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.

Procter & Gamble once again activates Tide’s ongoing #TurntoCold sustainability challenge in the mass merchant's stores and through Target.com.

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

Licensed merchandise tied to the releases of films "Trolls Band Together," "Wish" and "Aquaman and the Lost Kingdom" recently enjoyed the spotlight at Walmart stores.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.