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05/14/2024

The Mars Agency Becomes Mars United Commerce

Charlie Menchaca
Managing Editor
Charlie Menchaca profile picture

The Mars Agency has officially rebranded as Mars United Commerce, a name reflecting the company's transformational growth into a full-service commerce marketing partner for brands and retailers worldwide.

Mars United Commerce fully embodies the ongoing evolution of the commerce marketing industry. It has become a vast, complex array of shopping channels and engagement opportunities that must be mastered individually to deliver program-level success, but also managed collectively to drive company-wide growth.

"Mars has long been known for relentless reinvention, for staying ahead of industry trends to build expertise in the emerging skill sets our clients need to drive sustainable business growth," said Rob Rivenburgh, Mars United Commerce global CEO. "We have best-in-class capabilities across the full spectrum of commerce marketing, and an unmatched ability to unite them to drive even greater success for our clients. That's what rebranding as Mars United Commerce says to the marketplace."

Significant investments in technology and infrastructure have helped Mars United Commerce become a global leader in four key commerce disciplines: 

  • Strategy & Analytics
  • Digital Commerce
  • Content & Experiences
  • and Retail Consultancy.

Together the disciplines form a united commerce ecosystem providing all the expertise clients need to navigate the complex commerce marketing landscape.

Now-critical practices such as retail media, e-commerce, and marketing analytics are enabled through the company's proprietary Marilyn commerce marketing technology platform. (In another nod to the company's heritage, the platform is named after founder Marilyn Barnett, whose visionary spirit continues to inspire every growth initiative, just as her namesake platform empowers all client activity.) 

These new capabilities inform and enhance what has long been the company's core strength: applying unique shopper insights, deep retailer intelligence, and creative excellence. This helps clients make better decisions, create connected experiences and drive stronger business results.

The company has expanded its reach around the globe, establishing regional operations that provided the foothold needed to bring its full complement of commerce marketing capabilities to new regions. In Europe, the scope of the U.K. office has steadily grown across the continent as its service offerings likewise expanded.

Mars United Commerce now encompasses a workforce of 800 professionals integrated across North America, Europe, Australia, New Zealand and Asia, all experts in specific functions but also trained and certified in every aspect of commerce marketing. All operations around the world will rebrand as Mars United Commerce.

Rob Rivenburgh

The rebranding reflects this global reach, but also the company's past, present and future commitment to operating as an enterprise commerce partner that delivers all the solutions brand and retailer clients need to grow their businesses.

"Our core mission is to make the business of our clients better today than it was yesterday," Rivenburgh, a 22-year Mars veteran, said. "Doing that now requires a complete set of commerce marketing capabilities that can be aligned for total business impact. And that's why we're now Mars United Commerce."

To learn more about Mars United Commerce, visit marsunited.com.

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